(Why it should be your product)
1. Who will buy it: Families, word-game players, schools, and of course, poets. Most people have written a poem sometime, and we have found that most enjoy writing poems with this game, even if they never read poetry.
2. Shelf Appeal: The name catches the eye and the concept is easy for the consumer to understand.
3. Retail Price: $15.99: Word games, the closest comparables, sell between $15.00 and $25.00.
4. Wholesale Price: $8.00.
5. Production Cost: $2.00 to $3.00.
6. Gross Profit Margin: $5.00 to $6.00.
7. Tooling costs: Low (simple components, standard size playing cards).
8. Source of sales: Deal-A-Poem is unique, so it will create new sales rather than compete with your existing products.
9. Marketing possibilities: This is new, and will be talked about, meaning word-of-mouth sales. The concept is a bit controversial (“Dealing poetry from a deck of cards!?!”) which means potential free publicity. Deal-A-Poem can be sold alongside games. It can also be placed in bookstores next to poetry books and “how to write” books. Schools are a natural market. Interest can be generated by customer submissions of their poems to the Deal-A-Poem website (to win prizes?). Deal-A-Poem can be marketed to readers of poetry and writing magazines.
10. Additional sales: New decks of cards (new words) can be sold online or from an order form in the original game. A version for children can be created also.
You can see that Deal-A-Poem is going to make money for some company. Why not yours? Thank you for your consideration.
If you are interested in purchasing the rights to the game and this web site, please contact Steve Gillman at steve @ webhikerllc .com.